Real campaigns. Real coverage.

The challenge

Meydan Keys had strong listings volume but almost no third-party coverage. Investors searching the brand found only its own website, and AI assistants either had nothing to say or confused it with unrelated developers.

What we did

• Gulf Authority package — 6 regional business and property titles.
• Region set to UAE with a secondary GCC syndication tier.
• Two angles written and pitched: a funding milestone and an off-plan pricing data story.
• Do-follow and media-embed add-ons applied to the two anchor placements.

Results

• 6 placements published and verified.
• ~310K estimated total reach (modelled, not measured).
• AI visibility score 68/100 — up 41 points from baseline.
• Live in 9 days from brief to first placement.

Sample placements

• Khaleej TimesExample
• Arabian BusinessExample
• ZawyaExample
• MENAFNExample

The challenge

Sanad Pay had one week to convert a funding announcement into lasting credibility, ahead of regulator and partner-bank due diligence. Previous wire releases produced links that disappeared within a month.

What we did

• Global Business package plus a MENA regional tier.
• Single tight funding narrative with a localised Arabic version.
• Placement sequencing: regional business titles first, financial syndication second.
• Rush 24h add-on for the embargo lift day.

Results

• 8 placements published and verified.
• ~540K estimated total reach (modelled, not measured).
• AI visibility score 74/100 — up 38 points from baseline.
• Live in 4 days from brief to first placement.

Sample placements

• Gulf NewsExample
• Arabian BusinessExample
• Yahoo FinanceExample
• MarketWatchExample

The challenge

Great product, no press relationships. Openings were being announced on Instagram only, so discovery stopped at people who already followed the brand.

What we did

• Gulf Starter package — 4 UAE lifestyle and city titles.
• Region set to UAE, category set to Lifestyle & Hospitality.
• Photo-led release with an embedded gallery and reservation link.
• Extra-language add-on for an Arabic edition.

Results

• 4 placements published and verified.
• ~185K estimated total reach (modelled, not measured).
• AI visibility score 57/100 — up 29 points from baseline.
• Live in 7 days from brief to first placement.

Sample placements

• Khaleej TimesExample
• Gulf NewsExample
• ZawyaExample

The challenge

Buyers increasingly started their shortlist inside ChatGPT and Perplexity. Northlane simply was not part of the answer — competitors with older press footprints were.

What we did

• Global Authority package — 10 business and technology titles.
• Three-release cadence over six weeks instead of one big push.
• Each release built around an original benchmark statistic worth citing.
• Monthly AI visibility scans to track which sources models pulled from.

Results

• 10 placements published and verified.
• ~720K estimated total reach (modelled, not measured).
• AI visibility score 81/100 — up 52 points from baseline.
• Live in 6 weeks from brief to first placement.

Sample placements

• Business InsiderExample
• BenzingaExample
• MarketWatchExample
• AP NewsExample